COOKIE POLICY

Aerial Foundations LLC
Effective Date: January 6, 2025
Last Updated: October 14, 2024

1. WHAT ARE COOKIES?

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. Cookies are widely used to make websites work more efficiently and to provide information to website owners.

Cookies allow websites to:
• Remember your preferences and settings
• Recognize you when you return to the site
• Improve your user experience
• Analyze how you use the website
• Deliver personalized content and advertising

2. HOW WE USE COOKIES

Aerial Foundations LLC uses cookies and similar tracking technologies on our website (aerialfoundations.com) to:
• Enable essential website functionality (login, membership access, payment processing)
• Remember your preferences and settings
• Analyze website traffic and user behavior
• Improve our services and user experience
• Measure the effectiveness of our marketing campaigns
• Deliver personalized advertising on Facebook and Instagram

3. TYPES OF COOKIES WE USE

ESSENTIAL COOKIES (STRICTLY NECESSARY)
These cookies are required for our website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies without affecting how our website functions.

Examples:
• Session cookies that keep you logged in
• Authentication cookies that verify your identity
• Security cookies that protect against fraud
• Load balancing cookies that distribute traffic

Provider: Squarespace (website hosting platform)
Duration: Session or up to 1 year

ANALYTICS COOKIES (PERFORMANCE COOKIES)
These cookies collect information about how visitors use our website, such as which pages are visited most often, how long visitors stay on the site, and any error messages. This information helps us improve our website and services.

Google Analytics:
• Tracks website traffic, user behavior, and demographics
• Collects data on pages visited, time spent on site, bounce rate, and user flow
• Provides insights into how users find and interact with our content
• Data is aggregated and anonymized

Cookies Set:
• _ga: Distinguishes unique users (expires after 2 years)
• _gid: Distinguishes unique users (expires after 24 hours)
• _gat: Throttles request rate (expires after 1 minute)

Provider: Google LLC
Privacy Policy: https://policies.google.com/privacy
Opt-Out: https://tools.google.com/dlpage/gaoptout

ADVERTISING COOKIES (TARGETING COOKIES)
These cookies track your browsing activity across websites and are used to deliver personalized advertising. They help us measure the effectiveness of our ad campaigns and build targeted audiences.

Meta Pixel (Facebook Pixel):
• Tracks conversions from Facebook and Instagram ads
• Builds custom audiences for targeted advertising
• Optimizes ad delivery to people most likely to take action
• Measures ad performance and return on ad spend
• Enables retargeting of website visitors on Facebook and Instagram

Cookies Set:
• _fbp: Stores and tracks visits across websites (expires after 90 days)
• fr: Delivers, measures, and improves Facebook ads (expires after 90 days)

Provider: Meta Platforms, Inc. (Facebook/Instagram)
Privacy Policy: https://www.facebook.com/privacy/explanation
Opt-Out: https://www.facebook.com/settings?tab=ads

PREFERENCE COOKIES (FUNCTIONALITY COOKIES)
These cookies remember your preferences and settings to provide a more personalized experience. They may remember your language preference, region, or other customizable features.

Examples:
• Language preferences
• Font size or display settings
• Video playback preferences
• Previously viewed content

Provider: Squarespace
Duration: Up to 1 year

4. THIRD-PARTY COOKIES

In addition to our own cookies, we use third-party services that may set cookies on your device. These third parties have their own privacy policies and cookie policies:

• Squarespace: Website hosting, membership management, payment processing
  Privacy Policy: https://www.squarespace.com/privacy

• Stripe: Payment processing
  Privacy Policy: https://stripe.com/privacy

• Google Analytics: Website analytics
  Privacy Policy: https://policies.google.com/privacy

• Meta (Facebook/Instagram): Advertising and conversion tracking
  Privacy Policy: https://www.facebook.com/privacy/explanation

5. HOW TO MANAGE COOKIES

BROWSER SETTINGS
Most web browsers allow you to control cookies through their settings. You can:
• View which cookies are stored on your device
• Delete all cookies or specific cookies
• Block third-party cookies
• Block all cookies from specific websites
• Block all cookies entirely (note: this may affect website functionality)

How to manage cookies in popular browsers:
• Google Chrome: Settings → Privacy and security → Cookies and other site data
• Safari: Preferences → Privacy → Manage Website Data
• Firefox: Options → Privacy & Security → Cookies and Site Data
• Microsoft Edge: Settings → Cookies and site permissions → Cookies and site data

For more information, visit: https://www.allaboutcookies.org

OPT-OUT OF ANALYTICS
Google Analytics: Install the Google Analytics Opt-out Browser Add-on
https://tools.google.com/dlpage/gaoptout

OPT-OUT OF ADVERTISING COOKIES
Meta Pixel (Facebook/Instagram):
• Adjust your Facebook ad preferences: https://www.facebook.com/settings?tab=ads
• Opt out of interest-based ads on Facebook and Instagram
• Use the Digital Advertising Alliance opt-out tool: http://optout.aboutads.info

MOBILE DEVICE SETTINGS
You can also control tracking on mobile devices:
• iOS: Settings → Privacy → Tracking → Allow Apps to Request to Track (turn off)
• Android: Settings → Google → Ads → Opt out of Ads Personalization

6. DO NOT TRACK SIGNALS

Some browsers have a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Our website does not currently respond to DNT signals.

However, you can still manage cookies and tracking through the methods described above (browser settings, opt-out tools, etc.).

7. CONSEQUENCES OF DISABLING COOKIES

If you choose to disable or block cookies, some features of our website may not function properly. Specifically:

• Essential cookies: You may not be able to log in, access your membership, or complete purchases
• Analytics cookies: We will not be able to improve our website based on user behavior data
• Advertising cookies: You may see less relevant ads, but you will still see ads
• Preference cookies: Your settings and preferences will not be saved

8. COOKIE CONSENT

By using our website, you consent to the use of cookies as described in this Cookie Policy. When you first visit our website, you may see a cookie consent banner asking for your permission to use non-essential cookies (analytics and advertising).

You can change your cookie preferences at any time by:
• Adjusting your browser settings
• Using the opt-out tools provided above
• Contacting us at marci@aerialfoundations.com

9. UPDATES TO THIS COOKIE POLICY

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our use of cookies. We will notify you of material changes by:
• Posting the updated policy on our website with a new "Last Updated" date
• Sending an email to active members (if required by law)

Your continued use of our website after changes take effect constitutes acceptance of the updated Cookie Policy.

10. CONTACT US

If you have questions about this Cookie Policy or how we use cookies, please contact us at:

Aerial Foundations LLC
Email: marci@aerialfoundations.com
Website: aerialfoundations.com

11. ADDITIONAL RESOURCES

For more information about cookies and online privacy:
• All About Cookies: https://www.allaboutcookies.org
• Network Advertising Initiative: https://www.networkadvertising.org
• Digital Advertising Alliance: http://www.aboutads.info
• European Interactive Digital Advertising Alliance: http://www.youronlinechoices.eu