Privacy Policy

Aerial Foundations LLC
Privacy Policy Effective Date: January 6, 2025

Last Updated: October 14, 2024

1. Introduction

Aerial Foundations LLC ("we," "us," "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (aerialfoundations.com), purchase a membership, or use our services.

By using our website or services, you consent to the data practices described in this Privacy Policy. If you do not agree with this policy, please do not access or use our services.

2. Information We Collect

Personal Information You Provide

We collect personal information that you voluntarily provide to us when you:

  • Create an account or purchase a membership

  • Subscribe to our email newsletter

  • Contact us via email or contact forms

  • Participate in surveys or promotions

The personal information we collect includes:

  • Name: First and last name

  • Email Address: For account management, communications, and marketing

  • Payment Information: Credit card details, billing address (processed securely through Squarespace and Stripe; we do not store full payment card numbers)

Automatically Collected Information

When you access our website or use our services, we automatically collect certain information about your device and usage:

  • Usage Data: Videos watched, classes completed, login times, pages visited, time spent on site

  • Device Information: IP address, browser type, operating system, device type (mobile/desktop)

  • Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track activity and improve user experience

Third-Party Tracking

We use the following third-party services that collect information about your use of our website:

  • Google Analytics: Tracks website traffic, user behavior, and demographics to help us improve our services

  • Meta Pixel (Facebook Pixel): Tracks conversions, optimizes ads, and builds targeted audiences for Facebook and Instagram advertising

3. How We Use Your Information

We use the information we collect for the following purposes:

To Provide and Manage Services

  • Create and manage your membership account

  • Process payments and billing

  • Provide access to training videos and membership content

  • Track your progress and usage

  • Send transactional emails (receipts, password resets, account updates)

To Communicate With You

  • Send promotional emails, newsletters, and marketing communications (you may opt out at any time)

  • Respond to your inquiries and customer support requests

  • Send important updates about our services, Terms of Service, or Privacy Policy changes

To Improve Our Services

  • Analyze usage data to understand how members use our platform

  • Identify popular content and improve training programs

  • Troubleshoot technical issues

  • Conduct research and analytics

For Marketing and Advertising

  • Send targeted marketing campaigns via email

  • Display personalized ads on Facebook and Instagram using Meta Pixel data

  • Measure the effectiveness of our marketing campaigns

  • Build custom and lookalike audiences for advertising

To Comply With Legal Obligations

  • Comply with applicable laws, regulations, and legal processes

  • Protect our rights, privacy, safety, or property

  • Enforce our Terms of Service

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following circumstances:

Service Providers

We share information with trusted third-party service providers who assist us in operating our website, processing payments, and delivering services:

  • Squarespace: Website hosting, membership management, payment processing, and email marketing

  • Google Analytics: Website analytics and user behavior tracking

  • Meta (Facebook/Instagram): Advertising, conversion tracking, and audience building via Meta Pixel

These service providers are contractually obligated to protect your information and may only use it to provide services on our behalf.

Legal Requirements

We may disclose your information if required by law, court order, or government regulation, or if we believe disclosure is necessary to:

  • Comply with legal obligations

  • Protect our rights or property

  • Prevent fraud or illegal activity

  • Protect the safety of our users or the public

Business Transfers

If Aerial Foundations LLC is involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have.

5. Cookies and Tracking Technologies

What Are Cookies?

Cookies are small text files stored on your device that help us recognize you, remember your preferences, and improve your experience on our website.

Types of Cookies We Use

  • Essential Cookies: Required for website functionality (login, membership access, payment processing)

  • Analytics Cookies: Google Analytics tracks website traffic and user behavior

  • Advertising Cookies: Meta Pixel tracks conversions and enables targeted advertising

  • Preference Cookies: Remember your settings and preferences

Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to:

  • View and delete cookies

  • Block third-party cookies

  • Block all cookies (note: this may affect website functionality)

To opt out of Google Analytics, visit: https://tools.google.com/dlpage/gaoptout

To opt out of Meta Pixel tracking, adjust your Facebook ad preferences: https://www.facebook.com/settings?tab=ads

6. Your Privacy Rights

Email Marketing Opt-Out

You may opt out of receiving promotional emails and newsletters at any time by:

  • Clicking the "Unsubscribe" link at the bottom of any marketing email

  • Contacting us at marci@aerialfoundations.com

  • Updating your email preferences in your account settings

Note: Even if you opt out of marketing emails, we will still send transactional emails related to your membership (receipts, password resets, account updates).

Access and Correction

You have the right to:

  • Access the personal information we hold about you

  • Request correction of inaccurate or incomplete information

  • Update your account information at any time through your account settings

Data Deletion

You may request deletion of your personal information by contacting us at marci@aerialfoundations.com. We will delete your information within 30 days, except where we are required to retain it for legal or legitimate business purposes (e.g., tax records, fraud prevention).

Do Not Track

Some browsers have "Do Not Track" features. Our website does not currently respond to Do Not Track signals. You can manage tracking through cookie settings and opt-out tools mentioned above.

California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

  • Right to Know: Request disclosure of personal information we collect, use, and share

  • Right to Delete: Request deletion of your personal information

  • Right to Opt-Out: Opt out of the sale of personal information (note: we do not sell personal information)

  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

To exercise these rights, contact us at marci@aerialfoundations.com.

European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):

  • Right to Access: Request a copy of your personal data

  • Right to Rectification: Correct inaccurate data

  • Right to Erasure: Request deletion of your data

  • Right to Restrict Processing: Limit how we use your data

  • Right to Data Portability: Receive your data in a portable format

  • Right to Object: Object to processing of your data for marketing purposes

  • Right to Withdraw Consent: Withdraw consent at any time

To exercise these rights, contact us at marci@aerialfoundations.com.

7. Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

  • Secure Socket Layer (SSL) encryption for data transmission

  • Secure payment processing through Squarespace and Stripe (PCI-DSS compliant)

  • Password-protected accounts

  • Regular security audits and updates

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account password.

8. Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements.

  • Active Members: We retain your information for the duration of your membership

  • Cancelled Memberships: We retain account information for up to 7 years for tax, legal, and fraud prevention purposes

  • Marketing Data: We retain email addresses until you unsubscribe or request deletion

  • Usage Data: Analytics data may be retained indefinitely in aggregated, anonymized form

9. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected information from a child under 18, we will delete it immediately.

If you believe we have collected information from a child under 18, please contact us at marci@aerialfoundations.com.

10. Third-Party Links

Our website may contain links to third-party websites, including social media platforms, equipment vendors, and partner sites. We are not responsible for the privacy practices of these third-party sites. We encourage you to review their privacy policies before providing any personal information.

11. International Data Transfers

Your information may be transferred to and processed in the United States or other countries where our service providers operate. By using our services, you consent to the transfer of your information to countries outside your country of residence, which may have different data protection laws.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:

  • Posting the updated policy on our website with a new "Last Updated" date

  • Sending an email to active members at least 30 days before changes take effect

Your continued use of our services after changes become effective constitutes acceptance of the updated Privacy Policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Aerial Foundations LLC
Email: marci@aerialfoundations.com
Website: aerialfoundations.com

We will respond to your inquiry within 30 days.

14. Consent

By using our website or services, you consent to the collection, use, and sharing of your information as described in this Privacy Policy.